When denim first hit the scene in the mid-1800s, it was strictly a man’s uniform, built for grit, labor, and utility. Fashion at the time offered women little more than layers of lace, corsets, and the unforgiving bustle silhouette. It wasn’t until women were called to take on the roles of men during wartime that things began to shift.

Even then, wearing trousers, let alone jeans, was an act of defiance. In the 1870s, a bold San Francisco wine store owner named Marie Susie petitioned the city council just for the right to wear pants. She won, but only because she had worked alongside miners. This reinforced the idea that denim was still considered a man’s right

But women had already begun bending the rules. On farms and ranches, in factories and fields, they pulled on men's jeans to ride horses and get the job done. Society may have lagged behind, but these women were already redefining fashion on their own terms.

Denim gets a bad rap for water use, but here’s the flip side: it lasts. A good pair of jeans can replace dozens of fast fashion items. And we're making things even better. From waterless dyeing to laser distressing, we’re embracing innovations that are better for the planet and the people who make your clothes.

With over 1.2 billion pairs of jeans made every year, choosing a responsible pair matters. Skip the throwaway trend. Find your fit. Wear it on repeat.

More people are searching for sustainable denim. In fact, page views for denim brands have jumped by 180% in the last year alone.

Join the movement. Choose denim that works harder, lasts longer, and treads lighter.

At Corfu, inclusion isn’t just a word. It’s stitched into every seam. Over the years, we’ve shaped and reshaped our patterns to fit the real bodies of real women. Inspired by our loyal community and welcoming new ones every day, we design with one goal: to make you feel seen, supported, and confident.

CORFU X YOU is more than a motto. It’s our promise. Every curve, every detail, every fit, made for you. Because we believe clothing should adapt to you, not the other way around.